SCC Startup Culture Code

Seven principles

The Principles

Each principle names a cultural behaviour that affects execution: how a startup sees reality, owns outcomes, adapts, stretches, inspects, creates, and tells the truth.

  1. 01 Assume Nothing A startup must not build decisions on unverified assumptions.
  2. 02 Take Bottomline Ownership Every person owns the final outcome, not only the task assigned to them.
  3. 03 Embrace Change A startup must use change as an input, not treat it only as disruption.
  4. 04 Push Our Limits A startup should deliberately expand its capacity beyond its current comfort zone.
  5. 05 Pay Insane Attention to Detail Quality depends on seeing the details that most teams allow to blur.
  6. 06 Create World-Class Everything The work should be built to become a benchmark, not merely to clear the next task.
  7. 07 Listen to and Speak the Truth A startup must stay oriented toward reality, especially when reality is uncomfortable.