Startup Culture Code

Seven principles

The Principles

The principles are: assume nothing; take bottomline ownership; embrace change; push our limits; pay insane attention to detail; listen to and speak the truth; and create world-class everything.

  1. 01
    Assume Nothing A startup must not build decisions on unverified assumptions.
  2. 02
    Take Bottomline Ownership Every person owns the final outcome, not only the task assigned to them.
  3. 03
    Embrace Change A startup must use change as an input, not treat it only as disruption.
  4. 04
    Push Our Limits A startup should deliberately expand its capacity beyond its current comfort zone.
  5. 05
    Pay Insane Attention to Detail Quality depends on seeing the details that most teams allow to blur.
  6. 06
    Listen to and Speak the Truth A startup must stay oriented toward reality, especially when reality is uncomfortable.
  7. 07
    Create World-Class Everything The work should be built to become a benchmark, not merely to clear the next task.